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February 5, 2019

Lasting Launches #GIVELASTINGLOVE Campaign to Strengthen Marriages Across America

Marriage Health App Makes Marriage Counseling Accessible to All

Feb. 5, 2019 (New York) — Lasting, the relationship counseling company, is going to lower the divorce rate in America by making relationship help dramatically more accessible. Today, Lasting is kicking off a season of giving with its #GiveLastingLove campaign. For every couple that subscribes to the category-leading Lasting app in the month of February, the company will donate a subscription through its partnership with Family First, a national nonprofit organization dedicated to strengthening families.

Marriage is profoundly important to couples, families and society. While there are many types of couples at risk for divorce, research shows that those with the highest risk are low-income families, who typically have greater relationship strain and cannot afford access to the right resources. According to the American Community Survey, 46 percent of adults whose income is below the 20th percentile have been divorced, while 30 percent of middle-and upper-class adults whose income is above the 50th percentile have been divorced.

“In today’s marriages, partners expect each other to provide the same amount of emotional support that was once given by an entire community,” said Steven Dziedzic, founder of Lasting. “It’s hard for any partner to live up to those expectations, much less those with limited resources. That’s why we founded Lasting: to help every couple have a healthier, happier relationship by lowering all barriers to effective marriage help. It takes a community, and we’re recreating it, together with you.”

According to research, on average, couples do not seek marriage counseling until six years after noticing a significant issue. Lasting removes the barriers to traditional counseling, such as time and cost, by providing couples easy access to marriage resources. Today, Lasting furthers its mission by getting the app into the hands of couples who need it most.

“At Family First, we’re about strengthening families, and that starts with strengthening marriages,” said Mark Merrill, founder and president of Family First. “Not everyone has the financial resources for marriage counseling, and we’re thrilled to partner with Lasting to give away subscriptions and invest in marriages nationwide.”

Lasting believes that healthier, happier marriages would improve society as a whole, but not all couples can afford marriage counseling or even a Lasting subscription. This spawned the idea for the matching campaign.

“Contrary to popular belief, our sense of self depends on and is shaped by our relationship to others. We need trustworthy, dependable, caring relationships to grow as individuals,” said Dziedzic. “And we believe that if every couple in America decided to change their focus from self-care to relationship care, that people will see a tremendous shift in their self-confidence, their job, their kids and their community. It’s a culture shift, really. When people focus on others, they themselves see tremendous benefit. We want couples to give their marriages all they’ve got in 2019.”

To find out more about Lasting, visit getlasting.com and by subscribing, invest in both your marriage and the marriage of someone else.

About Lasting:

Lasting, the No. 1 relationship counseling app, provides couples with easy access to marriage health resources. Lasting’s first product is a simple, app-based program that helps couples build healthier, happier marriages in a few minutes a day. Founded by New York-based entrepreneur Steve Dziedzic, Lasting is backed by The Knot, the No. 1 wedding planning resource.

About Family First:

Family First’s mission is to help families love well. Family First is a national nonprofit organization that reaches thousands of families each day through its three primary programs: All Pro Dad, iMOM, and the Family Minute with Mark Merrill. Learn more at familyfirst.com.

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